Overview
I redesigned Intel’s global navigation architecture, transforming a desktop-heavy, department-driven mega menu into a mobile-first, intent-led system adopted across the enterprise.
Navigation became a product, not a dumping ground.
Role & Scope
The real challenge wasn't designing a better search interface. It was getting dozens of content owners across business units to agree on what "better" meant, then building a system that worked for all of them.
Challenge
Years of stakeholder additions had created:
Every team wanted top-level placement. No one owned coherence.
Strategy: Standardize Before Enhancing
Action-Led Labels
Shifted from department names to user tasks (“Find Products,” “Get Support”).
Mobile-First Drill-Down Pattern
Sliding panel navigation designed from 375px up — not retrofitted.
Visual Prioritization
Strategic highlight cards for high-traffic destinations. Governance rules were introduced to control future additions.
Accessibility as Non-Negotiable
Navigation passed external audits with zero critical issues.
Impact
Key Insights
Detailed Results
When systems break, teams slow down.
I work across UX, architecture and content to prevent fragmentation and help organizations move faster with confidence.
Overview
I redesigned Intel’s global navigation architecture, transforming a desktop-heavy, department-driven mega menu into a mobile-first, intent-led system adopted across the enterprise.
Navigation became a product, not a dumping ground.
Challenge
Years of stakeholder additions had created:
Every team wanted top-level placement. No one owned coherence.
Strategy: Standardize Before Enhancing
Action-Led Labels
Shifted from department names to user tasks (“Find Products,” “Get Support”).
Mobile-First Drill-Down Pattern
Sliding panel navigation designed from 375px up — not retrofitted.
Visual Prioritization
Strategic highlight cards for high-traffic destinations. Governance rules were introduced to control future additions.
Accessibility as Non-Negotiable
Navigation passed external audits with zero critical issues.
Impact
Detailed Results
Overview
I redesigned Intel’s global navigation architecture, transforming a desktop-heavy, department-driven mega menu into a mobile-first, intent-led system adopted across the enterprise.
Navigation became a product, not a dumping ground.
Challenge
Years of stakeholder additions had created:
Every team wanted top-level placement. No one owned coherence.
Strategy: Standardize Before Enhancing
Action-Led Labels
Shifted from department names to user tasks (“Find Products,” “Get Support”).
Mobile-First Drill-Down Pattern
Sliding panel navigation designed from 375px up — not retrofitted.
Visual Prioritization
Strategic highlight cards for high-traffic destinations. Governance rules were introduced to control future additions.
Accessibility as Non-Negotiable
Navigation passed external audits with zero critical issues.
Impact
Detailed Results
Overview
I redesigned Intel’s global navigation architecture, transforming a desktop-heavy, department-driven mega menu into a mobile-first, intent-led system adopted across the enterprise.
Navigation became a product, not a dumping ground.
Challenge
Years of stakeholder additions had created:
Every team wanted top-level placement. No one owned coherence.
Strategy: Standardize Before Enhancing
Action-Led Labels
Shifted from department names to user tasks (“Find Products,” “Get Support”).
Mobile-First Drill-Down Pattern
Sliding panel navigation designed from 375px up — not retrofitted.
Visual Prioritization
Strategic highlight cards for high-traffic destinations. Governance rules were introduced to control future additions.
Accessibility as Non-Negotiable
Navigation passed external audits with zero critical issues.
Impact
KPI
Click-Path Depth
Improvement
-75%
Metric Type
UX Architecture
KPI
Downstream Traffic
Improvement
28% increase
Metric Type
Business Conversion
KPI
Engagement Rate
Improvement
12% increase
Metric Type
Predictive Success
KPI
Global Scale
Improvement
50+ locales
Metric Type
Multi-Market Compliance
Detailed Results
Overview
I redesigned Intel’s global navigation architecture, transforming a desktop-heavy, department-driven mega menu into a mobile-first, intent-led system adopted across the enterprise.
Navigation became a product, not a dumping ground.
Challenge
Years of stakeholder additions had created:
Every team wanted top-level placement. No one owned coherence.
Strategy: Standardize Before Enhancing
Action-Led Labels
Shifted from department names to user tasks (“Find Products,” “Get Support”).
Mobile-First Drill-Down Pattern
Sliding panel navigation designed from 375px up — not retrofitted.
Visual Prioritization
Strategic highlight cards for high-traffic destinations. Governance rules were introduced to control future additions.
Accessibility as Non-Negotiable
Navigation passed external audits with zero critical issues.
Impact
KPI
Click-Path Depth
Improvement
-75%
Metric Type
UX Architecture
KPI
Downstream Traffic
Improvement
28% increase
Metric Type
Business Conversion
KPI
Engagement Rate
Improvement
12% increase
Metric Type
Predictive Success
KPI
Global Scale
Improvement
50+ locales
Metric Type
Multi-Market Compliance
Detailed Results
Role & Scope
The real challenge wasn't designing a better search interface. It was getting dozens of content owners across business units to agree on what "better" meant, then building a system that worked for all of them.
Key Insights
Role & Scope
The real challenge wasn't designing a better search interface. It was getting dozens of content owners across business units to agree on what "better" meant, then building a system that worked for all of them.
Role & Scope
The real challenge wasn't designing a better search interface. It was getting dozens of content owners across business units to agree on what "better" meant, then building a system that worked for all of them.
Role & Scope
The real challenge wasn't designing a better search interface. It was getting dozens of content owners across business units to agree on what "better" meant, then building a system that worked for all of them.