How I helped shape the new site-wide Intel Search experience (20M+ search queries per year)
I led the design for Intel's new search experience. We made finding information intuitive for our users. Our old experience was clunky and users struggled to find what they were looking for. We changed that. We focused entirely on the user's journey. We uncovered their biggest challenges. Then we designed and tested solutions. We ensured our design was accessible for our global audience. The new search is smarter. It is significantly faster and more accurate. It provides a solid foundation for integrating Coveo's AI features down the road.
The way customers searched for information on Intel had become fragmented and difficult to navigate. Multiple entry points and inconsistent search behaviors across Intel’s ecosystem led to confusion, duplicated content and incomplete results. For many users, simply finding the right answer felt like an obstacle in itself. The challenge was to redesign the experience into a modern, cohesive system that made searching effortless, intuitive and scalable for a global audience while opening the doors for Coveo AI integration.
Poor relevance and ranking
Users often found outdated or irrelevant results for common queries. Too many results were gated and required the user to log in.
Lack of intuitive filters
The filtering system was inconsistent across device types and missing critical options many users were looking for.
Disjointed experience
Search results looked and functioned differently across different parts of the site, creating confusion and inconsistency.
No support for modern search behaviors
The legacy Search experience lacked many features our users were looking for such as highly personalized results, intuitive filters and possibility for AI generated answers.
Wireframing gave us a way to explore the structure of the Search experience before layering in any visual design knowing we would use Coveo out-of-the-box components. It was where we shaped how queries flowed, tested patterns for relevance and uncovered friction in the journey to answers. By sketching out interactions early, we were able to iterate quickly, ensuring the final design felt seamless and purposeful. Assumptions turned into validated decisions, so the MVP delivered value right away.
Conditional Logic: Instead of showing every field at once, we used progressive disclosure to guide users through relevant options based on their selections.
Entry Point Consolidation: One unified experience replaced scattered forms across the entire site.
Smart Routing: Back-end logic was mapped early to ensure the form could intelligently route inquiries to the correct team using minimal input.
Stakeholder Input
We worked with marketing, product, engineering and content teams to understand business requirements and performance expectations.
Search Data Analysis
By reviewing user queries, we identified top search intents and gaps in existing results. Our new card design addressed these issues.
Competitive Benchmarking
We looked at how our competition handled support routing and contact entry points.
Platform evaluation
We confirmed that the new experience would be built on the Coveo search platform utilizing the standard out-of-the-box Coveo Atomic Library components.
The new Search experience transformed a fragmented system into a streamlined, intuitive way to find information through the Coveo platform integration. Customers could now reach relevant results faster, with fewer clicks and far less frustration. Beyond usability gains, the modernized framework established a scalable foundation for future search innovations, including Coveo AI, across Intel’s full ecosystem. Accessibility and localization were built in from the start, ensuring the experience could serve a global audience with consistency and ease across all devices.
Visual Design
Leveraging the modern Coveo Atomic Library and our Atomic Design System standards, we created a clean, user-focused experience:
Responsive design: We used our standard breakpoints including desktop, tablet and mobile all while creating modular results cards and visual cues for content type.
Responsive and accessible filter controls: This helped users understand choices and next steps across all breakpoints without degrading the user experience.
Wide range of results: Created a large collection of card configurations to accommodate all content types, user expectations and business needs.
Accessibility
We conducted a full, thorough WCAG 2.1 compliance review, with features including:
ARIA labels and semantic HTML.
Keyboard navigation support.
Screen reader testing to ensure all users can navigate the experience.
WCAG 2.1 AA color contrast ratio compliance.
Documentation
To streamline development and remain consistent with the design, we created robust documentation including:
UX specifications for all viewports and interaction states.
Search behavior definitions for filters, sorting and all result types.
Error messaging, fallback logic and UX copy for empty states.
Integration notes for the Coveo backend and analytics tracking.
Redesigning Intel's site-wide Search experience was more than just a visual update, it was a strategic transformation of how users discover content across a massive content ecosystem. Through thoughtful planning, modular design and a close collaboration with engineering and content teams, we delivered a powerful MVP experience that improved the legacy experience and built the foundation for Search innovation tomorrow.
