Architecting Search: A Scalable Engine for Rapid Discovery

Consolidated multiple fragmented search engines into a federated discovery system, reducing data silos and streamlining information retrieval at an enterprise scale.

Gradient 1 - Blue

Architecting Search: A Scalable Engine for Rapid Discovery

Consolidated multiple fragmented search engines into a federated discovery system, reducing data silos and streamlining information retrieval at an enterprise scale.

Gradient 1 - Blue

Architecting Search: A Scalable Engine for Rapid Discovery

Consolidated multiple fragmented search engines into a federated discovery system, reducing data silos and streamlining information retrieval at an enterprise scale.

Gradient 1 - Blue

Overview

I led the unification of Intel’s fragmented search ecosystem, consolidating dozens of siloed implementations into a single, intent-driven architecture powered by Coveo.

This required organizational alignment as much as interface redesign.

Role & Scope

The real challenge wasn't designing a better search interface. It was getting dozens of content owners across business units to agree on what "better" meant, then building a system that worked for all of them.

Role
Senior Product Designer, Design Systems Lead for Digital Experiences at Intel
Platform
Web (responsive), Coveo-powered search across Intel.com
Collaboration
Content owners across marketing, support, product and technical teams

Challenge

Intel already had powerful search technology.

The issue was fragmentation:

Marketing optimized for campaigns
Support optimized for recency
Technical Docs optimized for exact match

Users optimized for none of the above.

Time-to-answer averaged 3–4 minutes.

Strategy: Standardize Before Enhancing

1

Establish Shared Taxonomy

Facilitated cross-functional workshops to replace department-led logic with user-intent modeling.

2

Redesign Filters Based on Analytics

Facets were rebuilt around real query data, not org charts.

3

Create a Universal Result Card

A modular result system capable of rendering products, support articles, drivers and whitepapers consistently. All patterns were codified into the Design System.

Scrolling image

Accessibility at Scale

Coveo’s default components contained 47 accessibility failures.

I led a custom rebuild:

Keyboard-navigable filter architecture
Live result count announcements (aria-live)
Proper mobile filter state logic (aria-expanded)
Preserved DOM reading order

Search became fully WCAG 2.1 AA compliant.

Scrolling image

Impact

KPI
Improvement
Metric Type
Search Velocity
75% faster
User Efficiency
Zero-Result Rate
-15%
Data Discovery
Keystroke Count
60% reduction
Motor Accessibility
Crawler Visibility
18% increase
Machine-Readability

Key Insights

AI-powered search is useless without structured metadata and accessible interaction patterns.
We fixed the foundation first. Then the AI worked.

Detailed Results

20M+
Annual queries through the unified experience.
~70%
Faster search-to-click time, dropped from 3-4 minutes to under 60 seconds.
40%
Increase in mobile search usage after launch (users had been avoiding it because it was broken).
WCAG 2.1 AA compliance achieved across the full experience.
Scalable foundation for AI-powered search features built on solid UX fundamentals.
Ranking improved significantly but isn't perfect. Some high-value content still gets buried due to inconsistent metadata, an ongoing content operations challenge beyond design scope.

When systems break, teams slow down.

I work across UX, architecture and content to prevent fragmentation and help organizations move faster with confidence.

© Kevin Shalkowsky 2026 - All rights reserved

© Kevin Shalkowsky 2026 - All rights reserved

© Kevin Shalkowsky 2026 - All rights reserved

© Kevin Shalkowsky 2026 - All rights reserved

© Kevin Shalkowsky 2026 - All rights reserved

Overview

I led the unification of Intel’s fragmented search ecosystem, consolidating dozens of siloed implementations into a single, intent-driven architecture powered by Coveo.

This required organizational alignment as much as interface redesign.

Overview

I led the unification of Intel’s fragmented search ecosystem, consolidating dozens of siloed implementations into a single, intent-driven architecture powered by Coveo.

This required organizational alignment as much as interface redesign.

Overview

I led the unification of Intel’s fragmented search ecosystem, consolidating dozens of siloed implementations into a single, intent-driven architecture powered by Coveo.

This required organizational alignment as much as interface redesign.

Overview

I led the unification of Intel’s fragmented search ecosystem, consolidating dozens of siloed implementations into a single, intent-driven architecture powered by Coveo.

This required organizational alignment as much as interface redesign.

Challenge

Intel already had powerful search technology.

The issue was fragmentation:

Marketing optimized for campaigns
Support optimized for recency
Technical Docs optimized for exact match

Users optimized for none of the above.

Time-to-answer averaged 3–4 minutes.

Challenge

Intel already had powerful search technology.

The issue was fragmentation:

Marketing optimized for campaigns
Support optimized for recency
Technical Docs optimized for exact match

Users optimized for none of the above.

Time-to-answer averaged 3–4 minutes.

Challenge

Intel already had powerful search technology.

The issue was fragmentation:

Marketing optimized for campaigns
Support optimized for recency
Technical Docs optimized for exact match

Users optimized for none of the above.

Time-to-answer averaged 3–4 minutes.

Challenge

Intel already had powerful search technology.

The issue was fragmentation:

Marketing optimized for campaigns
Support optimized for recency
Technical Docs optimized for exact match

Users optimized for none of the above.

Time-to-answer averaged 3–4 minutes.

Strategy: Standardize Before Enhancing

1

Establish Shared Taxonomy

Facilitated cross-functional workshops to replace department-led logic with user-intent modeling.

2

Redesign Filters Based on Analytics

Facets were rebuilt around real query data, not org charts.

3

Create a Universal Result Card

A modular result system capable of rendering products, support articles, drivers and whitepapers consistently. All patterns were codified into the Design System.

Scrolling image

Strategy: Standardize Before Enhancing

1

Establish Shared Taxonomy

Facilitated cross-functional workshops to replace department-led logic with user-intent modeling.

2

Redesign Filters Based on Analytics

Facets were rebuilt around real query data, not org charts.

3

Create a Universal Result Card

A modular result system capable of rendering products, support articles, drivers and whitepapers consistently. All patterns were codified into the Design System.

Scrolling image

Strategy: Standardize Before Enhancing

1

Establish Shared Taxonomy

Facilitated cross-functional workshops to replace department-led logic with user-intent modeling.

2

Redesign Filters Based on Analytics

Facets were rebuilt around real query data, not org charts.

3

Create a Universal Result Card

A modular result system capable of rendering products, support articles, drivers and whitepapers consistently. All patterns were codified into the Design System.

Scrolling image

Strategy: Standardize Before Enhancing

1

Establish Shared Taxonomy

Facilitated cross-functional workshops to replace department-led logic with user-intent modeling.

2

Redesign Filters Based on Analytics

Facets were rebuilt around real query data, not org charts.

3

Create a Universal Result Card

A modular result system capable of rendering products, support articles, drivers and whitepapers consistently. All patterns were codified into the Design System.

Scrolling image

Accessibility at Scale

Coveo’s default components contained 47 accessibility failures.

I led a custom rebuild:

Keyboard-navigable filter architecture
Live result count announcements (aria-live)
Proper mobile filter state logic (aria-expanded)
Preserved DOM reading order

Search became fully WCAG 2.1 AA compliant.

Scrolling image

Accessibility at Scale

Coveo’s default components contained 47 accessibility failures.

I led a custom rebuild:

Keyboard-navigable filter architecture
Live result count announcements (aria-live)
Proper mobile filter state logic (aria-expanded)
Preserved DOM reading order

Search became fully WCAG 2.1 AA compliant.

Scrolling image

Accessibility at Scale

Coveo’s default components contained 47 accessibility failures.

I led a custom rebuild:

Keyboard-navigable filter architecture
Live result count announcements (aria-live)
Proper mobile filter state logic (aria-expanded)
Preserved DOM reading order

Search became fully WCAG 2.1 AA compliant.

Scrolling image

Accessibility at Scale

Coveo’s default components contained 47 accessibility failures.

I led a custom rebuild:

Keyboard-navigable filter architecture
Live result count announcements (aria-live)
Proper mobile filter state logic (aria-expanded)
Preserved DOM reading order

Search became fully WCAG 2.1 AA compliant.

Scrolling image

Impact

KPI
Improvement
Metric Type
Search Velocity
75% faster
User Efficiency
Zero-Result Rate
-15%
Data Discovery
Keystroke Count
60% reduction
Motor Accessibility
Crawler Visibility
18% increase
Machine-Readability

Impact

KPI
Improvement
Metric Type
Search Velocity
75% faster
User Efficiency
Zero-Result Rate
-15%
Data Discovery
Keystroke Count
60% reduction
Motor Accessibility
Crawler Visibility
18% increase
Machine-Readability

Impact

KPI

Search Velocity

Improvement

75% faster

Metric Type

User Efficiency

KPI

Zero-Result Rate

Improvement

-15%

Metric Type

Data Discovery

KPI

Keystroke Count

Improvement

60% reduction

Metric Type

Motor Accessibility

KPI

Crawler Visibility

Improvement

18% increase

Metric Type

Machine-Readability

Impact

KPI

Search Velocity

Improvement

75% faster

Metric Type

User Efficiency

KPI

Zero-Result Rate

Improvement

-15%

Metric Type

Data Discovery

KPI

Keystroke Count

Improvement

60% reduction

Metric Type

Motor Accessibility

KPI

Crawler Visibility

Improvement

18% increase

Metric Type

Machine-Readability

Detailed Results

20M+
Annual queries through the unified experience.
~70%
Faster search-to-click time, dropped from 3-4 minutes to under 60 seconds.
40%
Increase in mobile search usage after launch (users had been avoiding it because it was broken).
WCAG 2.1 AA compliance achieved across the full experience.
Scalable foundation for AI-powered search features built on solid UX fundamentals.
Ranking improved significantly but isn't perfect. Some high-value content still gets buried due to inconsistent metadata, an ongoing content operations challenge beyond design scope.

Detailed Results

20M+
Annual queries through the unified experience.
~70%
Faster search-to-click time, dropped from 3-4 minutes to under 60 seconds.
40%
Increase in mobile search usage after launch (users had been avoiding it because it was broken).
WCAG 2.1 AA compliance achieved across the full experience.
Scalable foundation for AI-powered search features built on solid UX fundamentals.
Ranking improved significantly but isn't perfect. Some high-value content still gets buried due to inconsistent metadata, an ongoing content operations challenge beyond design scope.

Detailed Results

20M+
Annual queries through the unified experience.
~70%
Faster search-to-click time, dropped from 3-4 minutes to under 60 seconds.
40%
Increase in mobile search usage after launch (users had been avoiding it because it was broken).
20M+
Annual queries through the unified experience.
~70%
Faster search-to-click time, dropped from 3-4 minutes to under 60 seconds.
40%
Increase in mobile search usage after launch (users had been avoiding it because it was broken).
WCAG 2.1 AA compliance achieved across the full experience.
Scalable foundation for AI-powered search features built on solid UX fundamentals.
Ranking improved significantly but isn't perfect. Some high-value content still gets buried due to inconsistent metadata, an ongoing content operations challenge beyond design scope.
WCAG 2.1 AA compliance achieved across the full experience.
Scalable foundation for AI-powered search features built on solid UX fundamentals.
Ranking improved significantly but isn't perfect. Some high-value content still gets buried due to inconsistent metadata, an ongoing content operations challenge beyond design scope.

Detailed Results

20M+
Annual queries through the unified experience.
~70%
Faster search-to-click time, dropped from 3-4 minutes to under 60 seconds.
40%
Increase in mobile search usage after launch (users had been avoiding it because it was broken).
WCAG 2.1 AA compliance achieved across the full experience.
Scalable foundation for AI-powered search features built on solid UX fundamentals.
Ranking improved significantly but isn't perfect. Some high-value content still gets buried due to inconsistent metadata, an ongoing content operations challenge beyond design scope.

Role & Scope

The real challenge wasn't designing a better search interface. It was getting dozens of content owners across business units to agree on what "better" meant, then building a system that worked for all of them.

Role
Senior Product Designer, Design Systems Lead for Digital Experiences at Intel
Platform
Web (responsive), Coveo-powered search across Intel.com
Collaboration
Content owners across marketing, support, product and technical teams

Key Insights

AI-powered search is useless without structured metadata and accessible interaction patterns.
We fixed the foundation first. Then the AI worked.

Role & Scope

The real challenge wasn't designing a better search interface. It was getting dozens of content owners across business units to agree on what "better" meant, then building a system that worked for all of them.

Role
Senior Product Designer, Design Systems Lead for Digital Experiences at Intel
Platform
Web (responsive), Coveo-powered search across Intel.com
Collaboration
Content owners across marketing, support, product and technical teams

Key Insights

AI-powered search is useless without structured metadata and accessible interaction patterns.
We fixed the foundation first. Then the AI worked.

Role & Scope

The real challenge wasn't designing a better search interface. It was getting dozens of content owners across business units to agree on what "better" meant, then building a system that worked for all of them.

Role
Senior Product Designer, Design Systems Lead for Digital Experiences at Intel
Platform
Web (responsive), Coveo-powered search across Intel.com
Collaboration
Content owners across marketing, support, product and technical teams

Key Insights

AI-powered search is useless without structured metadata and accessible interaction patterns.
We fixed the foundation first. Then the AI worked.

Role & Scope

The real challenge wasn't designing a better search interface. It was getting dozens of content owners across business units to agree on what "better" meant, then building a system that worked for all of them.

Role
Senior Product Designer, Design Systems Lead for Digital Experiences at Intel
Platform
Web (responsive), Coveo-powered search across Intel.com
Collaboration
Content owners across marketing, support, product and technical teams

Key Insights

AI-powered search is useless without structured metadata and accessible interaction patterns.
We fixed the foundation first. Then the AI worked.