Overview
I unified seven fragmented global contact systems into a single progressive disclosure experience, reducing abandonment by 38% and increasing case deflection by 50%.
This project became the first enterprise-scale proof point for Intel’s Atomic Design System.
Role & Scope
I led the end-to-end UX from research through design systems implementation. I defined the design vision, created prototypes, led usability testing and ensured alignment across Intel's global product ecosystem.
Challenge
Users encountered:
The system reflected internal structure, not user intent.
Strategy: Guided Resolution
Ask Simple Questions First
Reduced cognitive load through progressive disclosure.
Contextual Deflection
Surface relevant self-help dynamically before ticket creation.
Modular Component Foundation
Every interaction built from reusable Design System components.
Accessibility Execution
Impact
Key Insights
Detailed Results
When systems break, teams slow down.
I work across UX, architecture and content to prevent fragmentation and help organizations move faster with confidence.
Overview
I unified seven fragmented global contact systems into a single progressive disclosure experience, reducing abandonment by 38% and increasing case deflection by 50%.
This project became the first enterprise-scale proof point for Intel’s Atomic Design System.
Challenge
Users encountered:
The system reflected internal structure, not user intent.
Strategy: Guided Resolution
Ask Simple Questions First
Reduced cognitive load through progressive disclosure.
Contextual Deflection
Surface relevant self-help dynamically before ticket creation.
Modular Component Foundation
Every interaction built from reusable Design System components.
Accessibility Execution
Impact
Overview
I unified seven fragmented global contact systems into a single progressive disclosure experience, reducing abandonment by 38% and increasing case deflection by 50%.
This project became the first enterprise-scale proof point for Intel’s Atomic Design System.
Challenge
Users encountered:
The system reflected internal structure, not user intent.
Strategy: Guided Resolution
Ask Simple Questions First
Reduced cognitive load through progressive disclosure.
Contextual Deflection
Surface relevant self-help dynamically before ticket creation.
Modular Component Foundation
Every interaction built from reusable Design System components.
Accessibility Execution
Impact
Overview
I unified seven fragmented global contact systems into a single progressive disclosure experience, reducing abandonment by 38% and increasing case deflection by 50%.
This project became the first enterprise-scale proof point for Intel’s Atomic Design System.
Challenge
Users encountered:
The system reflected internal structure, not user intent.
Strategy: Guided Resolution
Ask Simple Questions First
Reduced cognitive load through progressive disclosure.
Contextual Deflection
Surface relevant self-help dynamically before ticket creation.
Modular Component Foundation
Every interaction built from reusable Design System components.
Accessibility Execution
Impact
KPI
Lead Generation
Improvement
14% lift
Metric Type
Business Growth
KPI
Form Abandonment
Improvement
-30%
Metric Type
UX Friction
KPI
Mobile Completion
Improvement
19% increase
Metric Type
Device Inclusivity
KPI
Error Recovery
Improvement
25% faster
Metric Type
Cognitive Accessibility
Detailed Results
Detailed Results
Detailed Results
Overview
I unified seven fragmented global contact systems into a single progressive disclosure experience, reducing abandonment by 38% and increasing case deflection by 50%.
This project became the first enterprise-scale proof point for Intel’s Atomic Design System.
Challenge
Users encountered:
The system reflected internal structure, not user intent.
Strategy: Guided Resolution
Ask Simple Questions First
Reduced cognitive load through progressive disclosure.
Contextual Deflection
Surface relevant self-help dynamically before ticket creation.
Modular Component Foundation
Every interaction built from reusable Design System components.
Accessibility Execution
Impact
KPI
Lead Generation
Improvement
14% lift
Metric Type
Business Growth
KPI
Form Abandonment
Improvement
-30%
Metric Type
UX Friction
KPI
Mobile Completion
Improvement
19% increase
Metric Type
Device Inclusivity
KPI
Error Recovery
Improvement
25% faster
Metric Type
Cognitive Accessibility
Detailed Results
Role & Scope
I led the end-to-end UX from research through design systems implementation. I defined the design vision, created prototypes, led usability testing and ensured alignment across Intel's global product ecosystem.
Key Insights
Role & Scope
I led the end-to-end UX from research through design systems implementation. I defined the design vision, created prototypes, led usability testing and ensured alignment across Intel's global product ecosystem.
Key Insights
Role & Scope
I led the end-to-end UX from research through design systems implementation. I defined the design vision, created prototypes, led usability testing and ensured alignment across Intel's global product ecosystem.
Key Insights
Key Insights
Role & Scope
I led the end-to-end UX from research through design systems implementation. I defined the design vision, created prototypes, led usability testing and ensured alignment across Intel's global product ecosystem.