Rebuilding Intel.com: An Atomic Design System

I created Intel.com's Atomic Design System from the ground up, a component library that became the single source of truth for the entire organization. The result? Faster launches, consistent design and teams finally working in sync.

Hero image

Rebuilding Intel.com: An Atomic Design System

I created Intel.com's Atomic Design System from the ground up, a component library that became the single source of truth for the entire organization. The result? Faster launches, consistent design and teams finally working in sync.

Hero image

Rebuilding Intel.com: An Atomic Design System

I created Intel.com's Atomic Design System from the ground up, a component library that became the single source of truth for the entire organization. The result? Faster launches, consistent design and teams finally working in sync.

Hero image

Overview

Intel.com served over 300 million visitors annually, but inconsistent UI patterns across 50+ product teams created a fragmented user experience. Design-to-development handoffs took weeks and simple component updates required changes across hundreds of pages.

Key problems

  • 12+ different button styles across the site

  • No single source of truth for design standards

  • Average 3-week timeline from design approval to production

  • Accessibility compliance varied by team

What is an Atomic Design System?

Atomic Design helps simplify complex interfaces by breaking them down into smaller, reusable parts. Starting with the tiniest elements and building up to full pages, this approach keeps designs consistent, improves collaboration and makes it easier to scale systems across large teams and products.

Atoms

Molecules

Organisms

Templates

Pages

My Contribution

Design System Architect & Lead Experience Designer on DX Team

  • Designed 100+ reusable components (atoms → molecules → organisms)

  • Established typography, color, spacing and accessibility standards

  • Created Figma component library with documentation

  • Onboarded product teams through workshops

Key Design Decisions

  1. 8-Point Grid System

Chose mathematical consistency over flexibility. Result: 40% fewer design-QA rounds.

  1. Accessibility-First Components

Built WCAG 2.1 AA compliance into every component, including high-contrast variants. Result: 100% keyboard navigation support.

  1. Variant System Over Custom Designs

Limited customization to enforce consistency. Result: 85% component reuse across teams.

Visual Examples

Foundation

The foundation of the Atomic Design System is built on breaking down interfaces into fundamental components such as atoms, molecules and organisms that can be reused and combined systematically. This modular approach ensures consistency, scalability and efficiency across design and development teams.

What I learned

  • Worked Well: Starting with atomic foundations, regular design-dev syncs, interactive prototypes for stakeholder buy-in

  • Would Improve: Involve engineering earlier in token definition, create pilot program before full rollout, build more component flexibility

  • Skills Demonstrated: Systems thinking, cross-functional leadership, accessibility, design ops, stakeholder management

Have a design challenge? I'd love to help solve it.

© Kevin Shalkowsky 2025 - All rights reserved

© Kevin Shalkowsky 2025 - All rights reserved

© Kevin Shalkowsky 2025 - All rights reserved

© Kevin Shalkowsky 2025 - All rights reserved

© Kevin Shalkowsky 2025 - All rights reserved

Overview

Intel.com served over 300 million visitors annually, but inconsistent UI patterns across 50+ product teams created a fragmented user experience. Design-to-development handoffs took weeks and simple component updates required changes across hundreds of pages.

Key problems

  • 12+ different button styles across the site

  • No single source of truth for design standards

  • Average 3-week timeline from design approval to production

  • Accessibility compliance varied by team

My Contribution

Design System Architect & Lead Experience Designer on DX Team

  • Designed 100+ reusable components (atoms → molecules → organisms)

  • Established typography, color, spacing and accessibility standards

  • Created Figma component library with documentation

  • Onboarded product teams through workshops

Key Design Decisions

  1. 8-Point Grid System

Chose mathematical consistency over flexibility. Result: 40% fewer design-QA rounds.

  1. Accessibility-First Components

Built WCAG 2.1 AA compliance into every component, including high-contrast variants. Result: 100% keyboard navigation support.

  1. Variant System Over Custom Designs

Limited customization to enforce consistency. Result: 85% component reuse across teams.

Visual Examples

FoundationThe foundation of the Atomic Design System is built on breaking down interfaces into fundamental components such as atoms, molecules and organisms that can be reused and combined systematically. This modular approach ensures consistency, scalability and efficiency across design and development teams.

What I learned

  • Worked Well: Starting with atomic foundations, regular design-dev syncs, interactive prototypes for stakeholder buy-in

  • Would Improve: Involve engineering earlier in token definition, create pilot program before full rollout, build more component flexibility

  • Skills Demonstrated: Systems thinking, cross-functional leadership, accessibility, design ops, stakeholder management

What is an Atomic Design System?

Atomic Design helps simplify complex interfaces by breaking them down into smaller, reusable parts. Starting with the tiniest elements and building up to full pages, this approach keeps designs consistent, improves collaboration and makes it easier to scale systems across large teams and products.

Atoms

Molecules

Organisms

Templates

Pages

Overview

Intel.com served over 300 million visitors annually, but inconsistent UI patterns across 50+ product teams created a fragmented user experience. Design-to-development handoffs took weeks and simple component updates required changes across hundreds of pages.

Key problems

  • 12+ different button styles across the site

  • No single source of truth for design standards

  • Average 3-week timeline from design approval to production

  • Accessibility compliance varied by team

My Contribution

Design System Architect & Lead Experience Designer on DX Team

  • Designed 100+ reusable components (atoms → molecules → organisms)

  • Established typography, color, spacing and accessibility standards

  • Created Figma component library with documentation

  • Onboarded product teams through workshops

Key Design Decisions

  1. 8-Point Grid System

Chose mathematical consistency over flexibility. Result: 40% fewer design-QA rounds.

  1. Accessibility-First Components

Built WCAG 2.1 AA compliance into every component, including high-contrast variants. Result: 100% keyboard navigation support.

  1. Variant System Over Custom Designs

Limited customization to enforce consistency. Result: 85% component reuse across teams.

Visual Examples

FoundationThe foundation of the Atomic Design System is built on breaking down interfaces into fundamental components such as atoms, molecules and organisms that can be reused and combined systematically. This modular approach ensures consistency, scalability and efficiency across design and development teams.

What I learned

  • Worked Well: Starting with atomic foundations, regular design-dev syncs, interactive prototypes for stakeholder buy-in

  • Would Improve: Involve engineering earlier in token definition, create pilot program before full rollout, build more component flexibility

  • Skills Demonstrated: Systems thinking, cross-functional leadership, accessibility, design ops, stakeholder management

What is an Atomic Design System?

Atomic Design helps simplify complex interfaces by breaking them down into smaller, reusable parts. Starting with the tiniest elements and building up to full pages, this approach keeps designs consistent, improves collaboration and makes it easier to scale systems across large teams and products.

Atoms

Molecules

Organisms

Templates

Pages

Overview

Intel.com served over 300 million visitors annually, but inconsistent UI patterns across 50+ product teams created a fragmented user experience. Design-to-development handoffs took weeks and simple component updates required changes across hundreds of pages.

Key problems

  • 12+ different button styles across the site

  • No single source of truth for design standards

  • Average 3-week timeline from design approval to production

  • Accessibility compliance varied by team

What is an Atomic Design System?

Atomic Design helps simplify complex interfaces by breaking them down into smaller, reusable parts. Starting with the tiniest elements and building up to full pages, this approach keeps designs consistent, improves collaboration and makes it easier to scale systems across large teams and products.

Atoms

Molecules

Organisms

Templates

Pages

My Contribution

Design System Architect & Lead Experience Designer on DX Team

  • Designed 100+ reusable components (atoms → molecules → organisms)

  • Established typography, color, spacing and accessibility standards

  • Created Figma component library with documentation

  • Onboarded product teams through workshops

Key Design Decisions

  1. 8-Point Grid System

Chose mathematical consistency over flexibility. Result: 40% fewer design-QA rounds.

  1. Accessibility-First Components

Built WCAG 2.1 AA compliance into every component, including high-contrast variants. Result: 100% keyboard navigation support.

  1. Variant System Over Custom Designs

Limited customization to enforce consistency. Result: 85% component reuse across teams.

Visual Examples

Foundation

The foundation of the Atomic Design System is built on breaking down interfaces into fundamental components such as atoms, molecules and organisms that can be reused and combined systematically. This modular approach ensures consistency, scalability and efficiency across design and development teams.

What I learned

  • Worked Well: Starting with atomic foundations, regular design-dev syncs, interactive prototypes for stakeholder buy-in

  • Would Improve: Involve engineering earlier in token definition, create pilot program before full rollout, build more component flexibility

  • Skills Demonstrated: Systems thinking, cross-functional leadership, accessibility, design ops, stakeholder management

Overview

Intel.com served over 300 million visitors annually, but inconsistent UI patterns across 50+ product teams created a fragmented user experience. Design-to-development handoffs took weeks and simple component updates required changes across hundreds of pages.

Key problems

  • 12+ different button styles across the site

  • No single source of truth for design standards

  • Average 3-week timeline from design approval to production

  • Accessibility compliance varied by team

What is an Atomic Design System?

Atomic Design helps simplify complex interfaces by breaking them down into smaller, reusable parts. Starting with the tiniest elements and building up to full pages, this approach keeps designs consistent, improves collaboration and makes it easier to scale systems across large teams and products.

Atoms

Molecules

Organisms

Templates

Pages

My Contribution

Design System Architect & Lead Experience Designer on DX Team

  • Designed 100+ reusable components (atoms → molecules → organisms)

  • Established typography, color, spacing and accessibility standards

  • Created Figma component library with documentation

  • Onboarded product teams through workshops

Key Design Decisions

  1. 8-Point Grid System

Chose mathematical consistency over flexibility. Result: 40% fewer design-QA rounds.

  1. Accessibility-First Components

Built WCAG 2.1 AA compliance into every component, including high-contrast variants. Result: 100% keyboard navigation support.

  1. Variant System Over Custom Designs

Limited customization to enforce consistency. Result: 85% component reuse across teams.

Visual Examples

Foundation

The foundation of the Atomic Design System is built on breaking down interfaces into fundamental components such as atoms, molecules and organisms that can be reused and combined systematically. This modular approach ensures consistency, scalability and efficiency across design and development teams.

What I learned

  • Worked Well: Starting with atomic foundations, regular design-dev syncs, interactive prototypes for stakeholder buy-in

  • Would Improve: Involve engineering earlier in token definition, create pilot program before full rollout, build more component flexibility

  • Skills Demonstrated: Systems thinking, cross-functional leadership, accessibility, design ops, stakeholder management