Where It All Started: 3D & Motion Design

Before architecting design systems for 300M+ users, I spent years creating photorealistic 3D renders and motion graphics under brutal broadcast deadlines. This foundation shaped how I approach product design today: with obsessive attention to visual craft, an understanding of spatial hierarchy and the discipline to ship fast without sacrificing quality.

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How This Work Shaped My Product Design Approach

My years in 3D visualization and motion graphics weren't just about making things look good. They taught me skills I use every day as a product designer:

Obsessive visual craft

Building photorealistic materials taught me to notice when a shadow is 2px off, when contrast ratios fail accessibility standards or when a loading animation feels janky. This eye for detail now ensures every component in my design systems meets both aesthetic and functional standards.

Systems thinking under constraints

Rendering pipelines forced me to think in reusable assets, optimization and technical limits. Managing 300+ video templates taught me to build scalable systems. These are the same skills I use to architect design systems with 95% adoption across global teams.

Shipping under pressure without compromise

Broadcast deadlines meant zero margin for error. Graphics had to be pixel-perfect and render-ready on impossible timelines. This discipline prepared me for enterprise product design, where I balance craft with velocity, shipping high-quality work that serves millions of users.

Spatial design and hierarchy

Years of building in 3D space taught me to think about depth, scale, and how users perceive interfaces. This understanding informs everything from navigation hierarchy to microinteractions in the products I design today.

This work isn't my primary focus anymore, but it's why I can talk rendering performance with engineers, why I prototype interactions in 3D when it helps communicate intent and why I never compromise on visual quality even when shipping fast.

How This Work Shaped My Product Design Approach

My years in 3D visualization and motion graphics weren't just about making things look good. They taught me skills I use every day as a product designer:

Obsessive visual craft

Systems thinking under constraints

Shipping under pressure without compromise

Spatial design and hierarchy

How This Work Shaped My Product Design Approach

My years in 3D visualization and motion graphics weren't just about making things look good. They taught me skills I use every day as a product designer:

Obsessive visual craft

Systems thinking under constraints

Shipping under pressure without compromise

Spatial design and hierarchy

How This Work Shaped My Product Design Approach

My years in 3D visualization and motion graphics weren't just about making things look good. They taught me skills I use every day as a product designer:

Obsessive visual craft

Systems thinking under constraints

Shipping under pressure without compromise

Spatial design and hierarchy

The Work: Product Visualization & Brand Storytelling

During my time as Creative Director at Intel (2017-2019) and earlier agency roles, I created photorealistic product renders, TV commercials and broadcast graphics that served real business goals. This work supported product launches, drove marketing campaigns and helped Intel communicate complex technology to diverse audiences.

Every project balanced creative vision with business constraints, brand standards with technical accuracy and artistic craft with tight deadlines. The same balance I bring to product design and design systems work today.

Featured 3D Product Renders

Intel Arc A750 - Limited Edition

Project Type: Product Visualization | 3D Rendering

Role: Creative Director, Intel Corporation (2017-2019)

Business Context: Supporting Intel's entry into the discrete GPU market with visuals that positioned Arc as premium, performance-focused hardware for gamers and creators.

The Approach: Created photorealistic 3D renders showcasing industrial design, RGB lighting dynamics and material finishes. Each angle highlighted limited edition details while maintaining Intel's brand sophistication. These assets supported product launches, marketing campaigns and sales enablement.

Technical Details: Cinema 4D, Redshift Render Engine, After Effects

Skills Applied Today: Visual systems thinking, brand consistency at scale, technical accuracy under business constraints.

Intel Data Center GPU - Flex Series

Project Type: Product Visualization | 3D Rendering

Role: Creative Director, Intel Corporation (2017-2019)

Business Context: Communicating complex data center GPU capabilities to enterprise audiences who needed both technical accuracy and visual confidence.

The Approach: Created photorealistic 3D renders that balanced technical precision with the sleek, professional aesthetic Intel's B2B audience expects. The rotation was designed to showcase key features while maintaining credibility with technical buyers.

Technical Details: Cinema 4D, Redshift Render Engine, After Effects

Skills Applied Today: Designing for technical audiences, balancing detail with clarity, B2B product thinking

Intel NUC 12 - Enthusiast Mini PC

Project Type: Product Visualization | 3D Rendering

Role: Creative Director, Intel Corporation (2017-2019)

Business Context: Positioning the NUC 12 as serious hardware for creators and gamers despite its compact form factor, countering the perception that "small = weak."

The Approach: Created dynamic product animation showing the NUC 12 being assembled piece by piece, emphasizing internal components and build quality. The "big performance, small footprint" message reinforced product positioning.

Technical Details: Cinema 4D, Redshift Render Engine, After Effects

Skills Applied Today: Visual storytelling, product positioning through design, progressive disclosure

Photorealistic Rendering: Craft Meets Technical Mastery

When 3D rendering reaches this level of fidelity, the line between digital and physical disappears. These renders demonstrate mastery of lighting, materials and composition, skills that translate directly to product design work. The same attention to detail that makes these renders indistinguishable from photography is what I bring to component design, ensuring shadows, borders and spacing feel natural and intentional in every interface I build.

Intel NUC 13 Enthusiast - ExplodedThis exploded view of the Intel NUC 13 Enthusiast reveals the cutting-edge components and smart engineering that drive its powerhouse performance.

Custom Nike Dunk Low - Oregon DucksThese clean Dunks rep the green and yellow with bold flair, turning classic kicks into a game-day statement.

Custom Toyota 4Runner TRD ProThis custom Toyota 4Runner TRD Pro is built for adventure and loving every snowy twist and turn nature throws its way.

Custom Nike Air Max 1 - RedCustom red Nike Air Max 1s turn heads with bold color, fresh details, and a timeless silhouette.

HTC Vive VR HeadsetThis bold view of the HTC Vive Pro headset reveals the intricate tech beneath the surface that powers immersive virtual experiences.

Custom Office SpaceThis fun and stylish office space makes the perfect Microsoft Teams virtual background - adding personality without the clutter.

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Motion Graphics & Brand Animation

During my agency years (2014-2017) and broadcast journalism career (2011-2013), I created motion graphics for TV commercials, broadcast packages and brand campaigns. This work taught me to communicate complex messages quickly, design for accessibility under technical constraints and ship high-quality work on impossible deadlines. These same skills now inform how I design loading states, transitions and microinteractions in product interfaces, ensuring motion serves clarity and user understanding, not just aesthetics.

Hammerhead Tools - TV CommercialThis commercial demonstrates the rugged, reliable Hammerhead Driver designed to get the toughest jobs done with ease, safety and precision.

Karcher Follow Me - TV CommercialPresents a powerful cleaning solution that effortlessly keep up with you while cleaning your toughest messes.

SimpliSafe - TV CommercialEasy-to-install home security systems that offer peace of mind and smart protection for every household.

illuMask - TV CommercialCutting-edge light therapy mask designed to clear acne and boost skin health with gentle, effective treatment.

23 and Me - TV CommercialInvites viewers to explore their genetic story, unlocking personalized insights about health, traits and ancestry.

3TV News - Graphics and Motion Graphics Package DemoShowcases a sleek newscast graphics and motion package, blending dynamic visuals with smooth animations for a polished broadcast look.

Where It All Started: 3D & Motion Design

Before architecting design systems for 300M+ users, I spent years creating photorealistic 3D renders and motion graphics under brutal broadcast deadlines. This foundation shaped how I approach product design today: with obsessive attention to visual craft, an understanding of spatial hierarchy and the discipline to ship fast without sacrificing quality.

Loading 3D model viewer…

Where It All Started: 3D & Motion Design

Before architecting design systems for 300M+ users, I spent years creating photorealistic 3D renders and motion graphics under brutal broadcast deadlines. This foundation shaped how I approach product design today: with obsessive attention to visual craft, an understanding of spatial hierarchy and the discipline to ship fast without sacrificing quality.

Loading 3D model viewer…

Where It All Started: 3D & Motion Design

Before architecting design systems for 300M+ users, I spent years creating photorealistic 3D renders and motion graphics under brutal broadcast deadlines. This foundation shaped how I approach product design today: with obsessive attention to visual craft, an understanding of spatial hierarchy and the discipline to ship fast without sacrificing quality.

Loading 3D model viewer…

Where It All Started: 3D & Motion Design

Before architecting design systems for 300M+ users, I spent years creating photorealistic 3D renders and motion graphics under brutal broadcast deadlines. This foundation shaped how I approach product design today: with obsessive attention to visual craft, an understanding of spatial hierarchy and the discipline to ship fast without sacrificing quality.

Loading 3D model viewer…

Nope, that's not a photograph.

When 3D rendering reaches this level of fidelity, the line between digital and physical disappears. These photorealistic renders demonstrate mastery of lighting, materials and composition, each one indistinguishable from traditional photography.

Intel NUC 13 Enthusiast - ExplodedThis exploded view of the Intel NUC 13 Enthusiast reveals the cutting-edge components and smart engineering that drive its powerhouse performance.

Custom Nike Dunk Low - Oregon DucksThese clean Dunks rep the green and yellow with bold flair, turning classic kicks into a game-day statement.

Custom Toyota 4Runner TRD ProThis custom Toyota 4Runner TRD Pro is built for adventure and loving every snowy twist and turn nature throws its way.

Custom Nike Air Max 1 - RedCustom red Nike Air Max 1s turn heads with bold color, fresh details, and a timeless silhouette.

HTC Vive VR HeadsetThis bold view of the HTC Vive Pro headset reveals the intricate tech beneath the surface that powers immersive virtual experiences.

Custom Office SpaceThis fun and stylish office space makes the perfect Microsoft Teams virtual background - adding personality without the clutter.

Motion Graphics & Brand Animation

Dynamic visual storytelling that brings brands to life. From logo animations and explainer videos to social media content and broadcast graphics, these motion projects combine design precision with kinetic energy to engage audiences and communicate messages with impact.

Hammerhead Tools - TV CommercialThis commercial demonstrates the rugged, reliable Hammerhead Driver designed to get the toughest jobs done with ease, safety and precision.

Karcher Follow Me - TV CommercialPresents a powerful cleaning solution that effortlessly keep up with you while cleaning your toughest messes.

SimpliSafe - TV CommercialEasy-to-install home security systems that offer peace of mind and smart protection for every household.

illuMask - TV CommercialCutting-edge light therapy mask designed to clear acne and boost skin health with gentle, effective treatment.

23 and Me - TV CommercialInvites viewers to explore their genetic story, unlocking personalized insights about health, traits and ancestry.

3TV News - Graphics and Motion Graphics Package DemoShowcases a sleek newscast graphics and motion package, blending dynamic visuals with smooth animations for a polished broadcast look.

Nope, that's not a photograph.

When 3D rendering reaches this level of fidelity, the line between digital and physical disappears. These photorealistic renders demonstrate mastery of lighting, materials and composition, each one indistinguishable from traditional photography.

Intel NUC 13 Enthusiast - ExplodedThis exploded view of the Intel NUC 13 Enthusiast reveals the cutting-edge components and smart engineering that drive its powerhouse performance.

Custom Nike Dunk Low - Oregon DucksThese clean Dunks rep the green and yellow with bold flair, turning classic kicks into a game-day statement.

Custom Toyota 4Runner TRD ProThis custom Toyota 4Runner TRD Pro is built for adventure and loving every snowy twist and turn nature throws its way.

Custom Nike Air Max 1 - RedCustom red Nike Air Max 1s turn heads with bold color, fresh details, and a timeless silhouette.

HTC Vive VR HeadsetThis bold view of the HTC Vive Pro headset reveals the intricate tech beneath the surface that powers immersive virtual experiences.

Custom Office SpaceThis fun and stylish office space makes the perfect Microsoft Teams virtual background - adding personality without the clutter.

Motion Graphics & Brand Animation

Dynamic visual storytelling that brings brands to life. From logo animations and explainer videos to social media content and broadcast graphics, these motion projects combine design precision with kinetic energy to engage audiences and communicate messages with impact.

Hammerhead Tools - TV CommercialThis commercial demonstrates the rugged, reliable Hammerhead Driver designed to get the toughest jobs done with ease, safety and precision.

Karcher Follow Me - TV CommercialPresents a powerful cleaning solution that effortlessly keep up with you while cleaning your toughest messes.

SimpliSafe - TV CommercialEasy-to-install home security systems that offer peace of mind and smart protection for every household.

illuMask - TV CommercialCutting-edge light therapy mask designed to clear acne and boost skin health with gentle, effective treatment.

23 and Me - TV CommercialInvites viewers to explore their genetic story, unlocking personalized insights about health, traits and ancestry.

3TV News - Graphics and Motion Graphics Package DemoShowcases a sleek newscast graphics and motion package, blending dynamic visuals with smooth animations for a polished broadcast look.

Nope, that's not a photograph.

When 3D rendering reaches this level of fidelity, the line between digital and physical disappears. These photorealistic renders demonstrate mastery of lighting, materials and composition, each one indistinguishable from traditional photography.

Intel NUC 13 Enthusiast - ExplodedThis exploded view of the Intel NUC 13 Enthusiast reveals the cutting-edge components and smart engineering that drive its powerhouse performance.

Custom Nike Dunk Low - Oregon DucksThese clean Dunks rep the green and yellow with bold flair, turning classic kicks into a game-day statement.

Custom Toyota 4Runner TRD ProThis custom Toyota 4Runner TRD Pro is built for adventure and loving every snowy twist and turn nature throws its way.

Custom Nike Air Max 1 - RedCustom red Nike Air Max 1s turn heads with bold color, fresh details, and a timeless silhouette.

HTC Vive VR HeadsetThis bold view of the HTC Vive Pro headset reveals the intricate tech beneath the surface that powers immersive virtual experiences.

Custom Office SpaceThis fun and stylish office space makes the perfect Microsoft Teams virtual background - adding personality without the clutter.

Motion Graphics & Brand Animation

Dynamic visual storytelling that brings brands to life. From logo animations and explainer videos to social media content and broadcast graphics, these motion projects combine design precision with kinetic energy to engage audiences and communicate messages with impact.

Hammerhead Tools - TV CommercialThis commercial demonstrates the rugged, reliable Hammerhead Driver designed to get the toughest jobs done with ease, safety and precision.

Karcher Follow Me - TV CommercialPresents a powerful cleaning solution that effortlessly keep up with you while cleaning your toughest messes.

SimpliSafe - TV CommercialEasy-to-install home security systems that offer peace of mind and smart protection for every household.

illuMask - TV CommercialCutting-edge light therapy mask designed to clear acne and boost skin health with gentle, effective treatment.

23 and Me - TV CommercialInvites viewers to explore their genetic story, unlocking personalized insights about health, traits and ancestry.

3TV News - Graphics and Motion Graphics Package DemoShowcases a sleek newscast graphics and motion package, blending dynamic visuals with smooth animations for a polished broadcast look.

Nope, that's not a photograph.

When 3D rendering reaches this level of fidelity, the line between digital and physical disappears. These photorealistic renders demonstrate mastery of lighting, materials and composition, each one indistinguishable from traditional photography.

Intel NUC 13 Enthusiast - ExplodedThis exploded view of the Intel NUC 13 Enthusiast reveals the cutting-edge components and smart engineering that drive its powerhouse performance.

Custom Nike Dunk Low - Oregon DucksThese clean Dunks rep the green and yellow with bold flair, turning classic kicks into a game-day statement.

Custom Toyota 4Runner TRD ProThis custom Toyota 4Runner TRD Pro is built for adventure and loving every snowy twist and turn nature throws its way.

Custom Nike Air Max 1 - RedCustom red Nike Air Max 1s turn heads with bold color, fresh details, and a timeless silhouette.

HTC Vive VR HeadsetThis bold view of the HTC Vive Pro headset reveals the intricate tech beneath the surface that powers immersive virtual experiences.

Custom Office SpaceThis fun and stylish office space makes the perfect Microsoft Teams virtual background - adding personality without the clutter.

Motion Graphics & Brand Animation

Dynamic visual storytelling that brings brands to life. From logo animations and explainer videos to social media content and broadcast graphics, these motion projects combine design precision with kinetic energy to engage audiences and communicate messages with impact.

Hammerhead Tools - TV CommercialThis commercial demonstrates the rugged, reliable Hammerhead Driver designed to get the toughest jobs done with ease, safety and precision.

Karcher Follow Me - TV CommercialPresents a powerful cleaning solution that effortlessly keep up with you while cleaning your toughest messes.

SimpliSafe - TV CommercialEasy-to-install home security systems that offer peace of mind and smart protection for every household.

illuMask - TV CommercialCutting-edge light therapy mask designed to clear acne and boost skin health with gentle, effective treatment.

23 and Me - TV CommercialInvites viewers to explore their genetic story, unlocking personalized insights about health, traits and ancestry.

3TV News - Graphics and Motion Graphics Package DemoShowcases a sleek newscast graphics and motion package, blending dynamic visuals with smooth animations for a polished broadcast look.

Intel Arc A750 - Limited Edition

Project Type: Product Visualization | 3D Rendering

Role: Creative Director, Intel Corporation (2017-2019)

Business Context: Supporting Intel's entry into the discrete GPU market with visuals that positioned Arc as premium, performance-focused hardware for gamers and creators.

Technical Details: Cinema 4D, Redshift Render Engine, After Effects

Skills Applied Today: Visual systems thinking, brand consistency at scale, technical accuracy under business constraints.

Intel Data Center GPU - Flex Series

Project Type: Product Visualization | 3D Rendering

Role: Creative Director, Intel Corporation (2017-2019)

Business Context: Communicating complex data center GPU capabilities to enterprise audiences who needed both technical accuracy and visual confidence.

Technical Details: Cinema 4D, Redshift Render Engine, After Effects

Skills Applied Today: Designing for technical audiences, balancing detail with clarity, B2B product thinking

Intel NUC 12 - Enthusiast Mini PC

Project Type: Product Visualization | 3D Rendering

Role: Creative Director, Intel Corporation (2017-2019)

Business Context: Positioning the NUC 12 as serious hardware for creators and gamers despite its compact form factor, countering the perception that "small = weak."

Technical Details: Cinema 4D, Redshift Render Engine, After Effects

Skills Applied Today: Visual storytelling, product positioning through design, progressive disclosure

Featured 3D Product Renders

Intel Arc A750 - Limited Edition

Project Type: Product Visualization | 3D Rendering

Role: Creative Director, Intel Corporation (2017-2019)

Business Context: Supporting Intel's entry into the discrete GPU market with visuals that positioned Arc as premium, performance-focused hardware for gamers and creators.

Technical Details: Cinema 4D, Redshift Render Engine, After Effects

Skills Applied Today: Visual systems thinking, brand consistency at scale, technical accuracy under business constraints.

Intel Data Center GPU - Flex Series

Project Type: Product Visualization | 3D Rendering

Role: Creative Director, Intel Corporation (2017-2019)

Business Context: Communicating complex data center GPU capabilities to enterprise audiences who needed both technical accuracy and visual confidence.

Technical Details: Cinema 4D, Redshift Render Engine, After Effects

Skills Applied Today: Designing for technical audiences, balancing detail with clarity, B2B product thinking

Intel NUC 12 - Enthusiast Mini PC

Project Type: Product Visualization | 3D Rendering

Role: Creative Director, Intel Corporation (2017-2019)

Business Context: Positioning the NUC 12 as serious hardware for creators and gamers despite its compact form factor, countering the perception that "small = weak."

Technical Details: Cinema 4D, Redshift Render Engine, After Effects

Skills Applied Today: Visual storytelling, product positioning through design, progressive disclosure

Featured 3D Product Renders

Intel Arc A750 - Limited Edition

Project Type: Product Visualization | 3D Rendering

Role: Creative Director, Intel Corporation (2017-2019)

Business Context: Supporting Intel's entry into the discrete GPU market with visuals that positioned Arc as premium, performance-focused hardware for gamers and creators.

Technical Details: Cinema 4D, Redshift Render Engine, After Effects

Skills Applied Today: Visual systems thinking, brand consistency at scale, technical accuracy under business constraints.

Intel Data Center GPU - Flex Series

Project Type: Product Visualization | 3D Rendering

Role: Creative Director, Intel Corporation (2017-2019)

Business Context: Communicating complex data center GPU capabilities to enterprise audiences who needed both technical accuracy and visual confidence.

Technical Details: Cinema 4D, Redshift Render Engine, After Effects

Skills Applied Today: Designing for technical audiences, balancing detail with clarity, B2B product thinking

Intel NUC 12 - Enthusiast Mini PC

Project Type: Product Visualization | 3D Rendering

Role: Creative Director, Intel Corporation (2017-2019)

Business Context: Positioning the NUC 12 as serious hardware for creators and gamers despite its compact form factor, countering the perception that "small = weak."

Technical Details: Cinema 4D, Redshift Render Engine, After Effects

Skills Applied Today: Visual storytelling, product positioning through design, progressive disclosure

Featured 3D Product Renders

Intel Arc A750 - Limited Edition

Project Type: Product Visualization | 3D Rendering

Role: Creative Director, Intel Corporation (2017-2019)

Business Context: Supporting Intel's entry into the discrete GPU market with visuals that positioned Arc as premium, performance-focused hardware for gamers and creators.

Technical Details: Cinema 4D, Redshift Render Engine, After Effects

Skills Applied Today: Visual systems thinking, brand consistency at scale, technical accuracy under business constraints.

Intel Data Center GPU - Flex Series

Project Type: Product Visualization | 3D Rendering

Role: Creative Director, Intel Corporation (2017-2019)

Business Context: Communicating complex data center GPU capabilities to enterprise audiences who needed both technical accuracy and visual confidence.

Technical Details: Cinema 4D, Redshift Render Engine, After Effects

Skills Applied Today: Designing for technical audiences, balancing detail with clarity, B2B product thinking

Intel NUC 12 - Enthusiast Mini PC

Project Type: Product Visualization | 3D Rendering

Role: Creative Director, Intel Corporation (2017-2019)

Business Context: Positioning the NUC 12 as serious hardware for creators and gamers despite its compact form factor, countering the perception that "small = weak."

Technical Details: Cinema 4D, Redshift Render Engine, After Effects

Skills Applied Today: Visual storytelling, product positioning through design, progressive disclosure

Featured 3D Product Renders

When systems break, teams slow down.

I work across UX, architecture and content to prevent fragmentation and help organizations move faster with confidence.

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